Editorial: Join us in branding Medicon Valley

The Medicon Valley brand has been built on the regions impressive pipelines and excellent research. It is now essential that this foundation is reinforced through the consistent and continuous branding of the region. In 2007, Medicon Valley Academy will strengthen the Medicon Valley brand through the use of several exciting tools. The foremost of these tools is a film that portrays Medicon Valley in 2016 as one of the worlds leading bioregions. A region which produces world class research, technology and products. Medicon Valley Academy will use the film to spread the word about Medicon Valley world wide – and we hope that all members will join us.

How does a world class bioregion look? Here at Medicon Valley Academy we have tried to capture this in a short film titled Medicon Valley 2016: Reaching out, attracting talent, creating excellence. In 12 minutes we tell the story of Medicon Valley’s evolution into one of the worlds leading bioregions. A region that produces industry-leading talent, research, technology and products. A region that is an attractive place to live, work and study. A region that demands the attention of stakeholders world wide.

Medicon Valley Academy will use the film as a branding vehicle for Medicon Valley at every opportunity. When international delegations visit Medicon Valley Academy, we will showcase the region by showing the film. When meeting the worlds leading cluster organizations, we will show the film. When participating in conventions like BioBoston, the film will present participants with the future of Medicon Valley. And why not aim higher? We want the film to be shown in in-flight SAS business class seats. We want the film to be shown in the business class lounge of Copenhagen Airport. We want the whole world to know about Medicon Valley!

Join us in branding Medicon Valley

The more members who tell the story about a world class Medicon Valley, the stronger the image. All members will receive the film and can use it to place their organisation on the world map. In this way Medicon Valley Academy can strengthen – together with you –the image of Medicon Valley as a world class bioregion.

Best regards,
Stig Jørgensen, Managing Director
sj@mva.org